The world doesn’t need more ideas. It needs more finishes.

Some Assembly Required is the finishing accelerator for creative work … helping projects, people, and ideas move from almost-there to everywhere. Curated by Erik Løkkesmoe, this Some Assembly Required Substack unpacks the strategies, psychology, and stories behind finishing: creative surplus, momentum, marketing, and the last 10% that separates dreamers from doers. If you’re carrying an unfinished project, this is your place.